Reflecting the use of video on the sothebysrealty.com home page as the primary method of communicating to the consumer, the video here should be of the highest
production value. It should reflect both in content and tone the unique nature of the area and the Sotheby’s International Realty® brand overall.

SPECIFICATIONS
1½ – 3 minutes

Longer videos tend to get passed over on the web and do not hold the viewer’s attention for the full length.

RESOLUTION

High Definition (1080p preferred/720p minimum) 

The Sotheby’s International Realty brand’s marketing is based on an iconography of bold visuals conveyed through high-definition video on sothebysrealty.com. Our showcase presentation displays HD videos, so anything less will appear to be stretched and pixilated. We highly recommend 1080p and in a 16:9 aspect ratio. When not available, 720p is the minimum acceptable resolution.

AUDIO
Music Track

A backing track of royalty-free (right to use copyrighted material or intellectual property without the need to pay royalties or license fees) or licensed music is required. Though not recommended, if narration is added to the video it must be a clear and crisply recorded voice-over (VO) that extols the virtues of the location, providing descriptive information in an unobtrusive manner. Avoid regional dialects.

STYLE
Smooth camera movement; no still photography; no on-screen talent

We suggest that you hire a professional videographer or use a tripod or stabilizing system to avoid shaky video. When editing, avoid jump cuts, in which two sequential shots of the same subject are taken from camera positions that vary only slightly. Do NOT use still imagery. This will avoid duplicating the look and feel of our existing Virtual Tours, which will create an inconsistent feel and fail to take full advantage of the video medium. Keep the focus on the property, with minimal superfluous on-screen elements. When used sparingly and in a refined, elegant manner, on-screen talent has the ability to add to the quality of the production. When using on-screen talent, the following guidelines should apply.

• Adds value to the message of the video
• Professional appearance and demeanor
• Provides an expert point-of-view
• On brand (Savvy, Refined, Inviting, Discreet)

LOGOS, CAPTIONS, TITLES AND CREDITs

No on-screen logos, graphics or text

Written or graphic identification is not needed within the video because it will appear on the same page as your listing